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Consumer Brands

Limestone Capital

Company name: Limestone Capital AG


Year Founded: 2018

Headquarters: Zug, Switzerland 

Limestone Capital is a vertically integrated investment firm dedicated to identifying and creating value within the hospitality sector.  Limestone acquires undervalued hospitality real estate and transforms it through management, capital investment and technology.

Limestone was founded by an experienced team of investors and operators leveraging technology, efficient asset management and consumer behaviour trends. With over €100 million in assets under management, Limestone focuses on destinations in the EU where it finds, develops and operates unique hotels and member clubs.  Limestone has incubated and invested in several highly relevant operators, creating a portfolio of lifestyle brands.




Company name: TRIP Drink Ltd.


Year Founded: 2017

Headquarters: London, United Kingdom

Trip is a producer of beverages and oil created from CBD hemps and extracts from medicinal and recreational purposes.

TRIP is a UK-based consumer brand on a mission to help you find your calm amidst the chaos. Thanks to TRIP’s commitment to using only the highest quality CBD available in the UK, the range of delicious CBD infused drinks and oils are loved by their customers and has cemented TRIP’s position as a leading premium CBD brand.​

  • ​Plant powered - Infused with potent natural botanicals like ginseng, l-theanine, turmeric and chamomile to aid digestion, immunity and stress relief.

  • Uniquely delicious - Forget earthy, hempy tastes – Trip has crafted a range of sophisticated flavours that taste as good as they make you feel.

Enabling Technologies


Company name: hotelbird GmbH


Year Founded: 2015

Headquarters: Munich, Germany 

Hotelbird provides the core technology for a seamless digital guest journey and empower hosts to increase their operational success.

Hotelbird has developed a hotel experience digitization mobile application designed to facilitate hotel booking and digital check-in and check-out. Hotelbird has established itself as the leading provider of digital check-in/out solutions since its foundation in 2015.

​Hotelbird has by far the largest market share in Germany and enjoy great trust in the hotel industry. All leading German hotel chains rely on the Hotelbird Platform. As the first specialized provider on the market, we now bring an enormous wealth of experience that benefits our partners.

Brother's Bond

Company name: Brother’s Bond Distilling Co. LLC


Year Founded: 2020

Headquarters: Fort Worth, Texas, USA

Hand-selected and rooted in the desire to create the perfect bourbon. Brother’s Bond Bourbon is elegant and exceptionally smooth, complex, and balanced with a touch of sweetness and spice.

Founded by the Vampire Diaries stars Ian Somerhalder and Paul Wesley, Brother’s Bond is a story of time and quality; two things we all cherish in life. Crafting an exceptional taste profile took time and patience. After the long process of blending and tasting an ample assortment of mash bills, Ian Somerhalder and Paul Wesley are proudly presenting to the world a bourbon that will captivate palates with its harmonious balance of complex flavors.


Company name: Fjor Ltd.


Year Founded: 2023

Headquarters: London, United Kingdom

fjör is a science-driven, direct-to-consumer skincare brand that addresses skin ageing and skin-irritation concerns. fjör's approach involves curating remarkably simply formulas and product ranges featuring a unique hydrolytic enzyme suitable for all skin types.


fjör was built on three core pillars, to be a brand that is: simple, powerful and accessible.

Our founder Natalie embarked on a journey to redefine what a simple and powerful skincare routine looks like, without losing efficacy. A skincare brand that empowers you to achieve healthier and more confident skin with fewer products and better ingredients. fjör is truly inspired by Nordic simplicity, led by design and powered by science.

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